How to Track Link Clicks on a Carrd Landing Page Using Google Tag Manager + GA4

Andrew Borden-Chisholm

Mar 3, 2025

Business

TABLE OF CONTENTS

📊 How to Track Link Clicks on a Carrd Landing Page Using Google Tag Manager + GA4

🔧 Tools You’ll Need

Step 1: Add GTM to Your Carrd Page

Step 2: Add Your GA4 Tag Inside GTM

Step 3: Enable Built-In Click Variables

Step 4: Create a Trigger for Link Clicks

Step 5: Create a GA4 Event Tag for Clicks

Step 6: Test It

Bonus Tips

🎉 You’re Done!

💬 Why I Recommend Carrd

📊 How to Track Link Clicks on a Carrd Landing Page Using Google Tag Manager + GA4

If you’re using Carrd to host a beautiful link-in-bio or landing page and want to track which links people are clicking, this guide walks you through how to set up tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) — no coding required.

🔧 Tools You’ll Need

A Google Tag Manager account: tagmanager.google.com

A Google Analytics 4 property: analytics.google.com

A Carrd Pro account (you’ll need access to the “Analytics” settings)

Step 1: Add GTM to Your Carrd Page

In Google Tag Manager, create a new account and a container for your Carrd site.

Copy your GTM container ID (looks like GTM-XXXXXXX)

In Carrd, go to your site editor → Settings > Analytics

Paste your GTM container <script> into the Custom Tracking Code box

✅ You don’t need to include the <noscript> fallback — Carrd only supports head injections, and that’s totally fine for GTM.

Step 2: Add Your GA4 Tag Inside GTM

In GTM, go to Tags > New

Choose Tag Type: Google Tag

Paste your GA4 Measurement ID (looks like G-XXXXXXXXXX)

Set Trigger to: All Pages

Name your tag: GA4 – Page View

Click Save and Publish

✅ Be sure to remove any hardcoded GA4 tracking script you may have manually added to your site previously to avoid double tracking.

Step 3: Enable Built-In Click Variables

In GTM:

Go to Variables > Configure

Enable:

Click URL

Click Text

Click Classes

Step 4: Create a Trigger for Link Clicks

Go to Triggers > New

Name it: Trigger – All Link Clicks (Carrd)

Trigger Type: Click – Just Links

Check:

✅ Wait for Tags (2000 ms)

✅ Check Validation

Add this condition:

Click URL contains .

(This satisfies GTM’s requirement without filtering any real clicks)

Set: “This trigger fires on” → All Link Clicks

Save

Step 5: Create a GA4 Event Tag for Clicks

Go to Tags > New

Tag Type: Google Tag

Use your GA4 Measurement ID

Event Name: link_click

Add Event Parameters:

link_text → {{Click Text}}

link_url → {{Click URL}}

page_location → {{Page URL}}

Trigger: Trigger – All Link Clicks (Carrd)

Name the tag: GA4 – Link Click Event

Save and Publish your container

Step 6: Test It

Use:

Tag Assistant to preview the site and confirm the tags are firing

GA4 > Admin > DebugView to confirm events like link_click are appearing with the right values

Bonus Tips

You can inspect your Carrd site’s buttons to see if you want to filter clicks by class or add custom attributes for even cleaner segmentation.

If you want to track only specific links (like LinkedIn or a YouTube portfolio), you can update your trigger with additional conditions, like:


Click URL contains "linkedin.com"

For advanced users: Use dataLayer.push() inside Carrd’s “On Click” field to send custom events (not required for standard link tracking).

🎉 You’re Done!

Now you can measure which links on your Carrd page are getting clicked — whether it’s your portfolio, blog, Instagram, LinkedIn, or anything else. This is perfect for understanding audience behavior and optimizing your calls to action.

Let me know if you’d like an importable GTM template — happy to share it!